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Samsung 55" OLED S90F 4K Vision AI Smart TV (2025)

Product code: QE55S90FAEXXU
  • Samsung 55" OLED S90F 4K Vision AI Smart TV (2025)
  • 139.7 cm (55")
  • 3840 x 2160 pixels
  • OLED
  • Smart TV
  • Wi-Fi
  • Black

Samsung 55" OLED S90F 4K Vision AI Smart TV (2025)

Product code Alt: QE55S90FAEXXU
Samsung 55" OLED S90F 4K Vision AI Smart TV (2025)

Product Description

Our smartest 4K processor, our best 4K upscaling
NQ4 AI Gen3 Processor
Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

Exceptional 4K clarity and detail
4K AI Upscaling Pro
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

Bold brightness, vivid colours
OLED HDR+
Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

Say goodbye to disposable batteries
SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Game up to 4K 144Hz motion
Motion Xcelerator 144Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

Tailored recommendations from your favourite apps
Smart TV Powered by Tizen OS
Spend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Entertainment for every day. Always for free.
Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.

Settings, adjusted for you
AI Mode
Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

Expertly engineered sound, in real-time
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

As easy as asking
Bixby and Alexa
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Our smoothest motion
AI Motion Enhancer Pro
See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

Add colour to every scene
Colour Booster Pro
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Adjusts the depth - just as you would see in real life
Real Depth Enhancer
Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Enjoy authentic colour, validated by PANTONE
PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Pure blacks and bright whites meet Pantone-validated colour
OLED
Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.

Upgrade to HDR detail
Auto HDR Remastering Pro
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Sound, like the movies
Dolby Atmos®
Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Dynamic sound that follows the action
Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung TVs and soundbars, the perfect harmony
Samsung Q-Symphony
Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Game all day - no console needed.
Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.

Just turn on and play
AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Level Up Your Gameplay
Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Knows when you're ready to play
Auto Game Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

HDR Gaming without screen tearing and stuttering
FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.

Keeping your private information private
Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Set your hands free
Universal Gestures
Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

Monitor your energy consumption
AI Energy Mode
Easy energy management with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to manage overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV[1]

Control your TV from your phone
Quick Remote
Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.

Features

  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor¹: Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • OLED Technology with OLED HDR+: Pure blacks and vivid colour expertly balanced for cinematic viewing
  • AI Motion Enhancer Pro and Motion Xcelerator 144Hz7: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
  • Dolby Atmos® with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
    •

    Specifications

    Display
    Display diagonal
    139.7 cm (55")
    HD type
    4K Ultra HD
    Display resolution
    3840 x 2160 pixels
    Display technology
    OLED
    Screen shape
    Flat
    Native aspect ratio
    16:9
    Motion interpolation technology
    Motion Xcelerator
    Audio
    RMS rated power
    60 W
    Ports & interfaces
    HDMI ports quantity
    4
    PC in (D-Sub)
    No
    USB 2.0 ports quantity
    2
    USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity
    0
    Common interface (CI)
    Yes
    Common interface Plus (CI+)
    Yes
    Power
    Power consumption (typical)
    80 W
    Power consumption (standby)
    0.5 W
    Energy efficiency class (SDR)
    G
    Energy efficiency class (HDR)
    G
    Energy consumption (SDR) per 1000 hours
    80 kWh
    Energy consumption (HDR) per 1000 hours
    203 kWh
    Network
    Wi-Fi
    Yes
    Bluetooth
    Yes
    Ethernet LAN
    Yes
    TV tuner
    Tuner type
    Analog & digital
    Digital signal format system
    DVB-T2, DVB-C, DVB-S2
    Design
    Product colour
    Black
    VESA mounting
    Yes
    Performance
    High Dynamic Range (HDR) supported
    Yes
    Smart TV
    Smart TV
    Yes
    Internet TV
    Yes
    Operating system installed
    Tizen

    Customer Reviews

    No reviews have been written for this product yet.

    [1] Requires SmartThings app, internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

    £1,041.53 excl. VAT
    Out of stock

    Product code: QE55S90FAEXXU
    • Samsung 55" OLED S90F 4K Vision AI Smart TV (2025)
    • 139.7 cm (55")
    • 3840 x 2160 pixels
    • OLED
    • Smart TV
    • Wi-Fi
    • Black
    £1,041.53 excl. VAT
    Out of stock

    Product Description

    Our smartest 4K processor, our best 4K upscaling
    NQ4 AI Gen3 Processor
    Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

    Exceptional 4K clarity and detail
    4K AI Upscaling Pro
    From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

    Bold brightness, vivid colours
    OLED HDR+
    Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

    Say goodbye to disposable batteries
    SolarCell Remote
    Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

    Game up to 4K 144Hz motion
    Motion Xcelerator 144Hz
    Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

    Tailored recommendations from your favourite apps
    Smart TV Powered by Tizen OS
    Spend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

    Entertainment for every day. Always for free.
    Samsung TV Plus
    Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.

    Settings, adjusted for you
    AI Mode
    Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

    Expertly engineered sound, in real-time
    AI Sound Pro
    Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

    As easy as asking
    Bixby and Alexa
    Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

    Our smoothest motion
    AI Motion Enhancer Pro
    See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

    Add colour to every scene
    Colour Booster Pro
    Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

    Adjusts the depth - just as you would see in real life
    Real Depth Enhancer
    Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

    Enjoy authentic colour, validated by PANTONE
    PANTONE Validated
    Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

    Pure blacks and bright whites meet Pantone-validated colour
    OLED
    Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.

    Upgrade to HDR detail
    Auto HDR Remastering Pro
    Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

    Sound, like the movies
    Dolby Atmos®
    Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

    Dynamic sound that follows the action
    Object Tracking Sound Lite
    Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

    Samsung TVs and soundbars, the perfect harmony
    Samsung Q-Symphony
    Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

    Game all day - no console needed.
    Gaming Hub
    Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.

    Just turn on and play
    AI Auto Game Mode
    Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

    Level Up Your Gameplay
    Game Bar
    The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

    Knows when you're ready to play
    Auto Game Mode (ALLM)
    Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

    HDR Gaming without screen tearing and stuttering
    FreeSync Premium Pro
    AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.

    Keeping your private information private
    Samsung Knox Security
    With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

    Set your hands free
    Universal Gestures
    Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

    Monitor your energy consumption
    AI Energy Mode
    Easy energy management with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to manage overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV[1]

    Control your TV from your phone
    Quick Remote
    Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.

    Features

  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor¹: Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • OLED Technology with OLED HDR+: Pure blacks and vivid colour expertly balanced for cinematic viewing
  • AI Motion Enhancer Pro and Motion Xcelerator 144Hz7: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
  • Dolby Atmos® with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
    •

    Specifications

    Display
    Display diagonal
    139.7 cm (55")
    HD type
    4K Ultra HD
    Display resolution
    3840 x 2160 pixels
    Display technology
    OLED
    Screen shape
    Flat
    Native aspect ratio
    16:9
    Motion interpolation technology
    Motion Xcelerator
    Audio
    RMS rated power
    60 W
    Ports & interfaces
    HDMI ports quantity
    4
    PC in (D-Sub)
    No
    USB 2.0 ports quantity
    2
    USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity
    0
    Common interface (CI)
    Yes
    Common interface Plus (CI+)
    Yes
    Power
    Power consumption (typical)
    80 W
    Power consumption (standby)
    0.5 W
    Energy efficiency class (SDR)
    G
    Energy efficiency class (HDR)
    G
    Energy consumption (SDR) per 1000 hours
    80 kWh
    Energy consumption (HDR) per 1000 hours
    203 kWh
    Network
    Wi-Fi
    Yes
    Bluetooth
    Yes
    Ethernet LAN
    Yes
    TV tuner
    Tuner type
    Analog & digital
    Digital signal format system
    DVB-T2, DVB-C, DVB-S2
    Design
    Product colour
    Black
    VESA mounting
    Yes
    Performance
    High Dynamic Range (HDR) supported
    Yes
    Smart TV
    Smart TV
    Yes
    Internet TV
    Yes
    Operating system installed
    Tizen

    Customer Reviews

    No reviews have been written for this product yet.

    [1] Requires SmartThings app, internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.